Privacy Policy

Last updated: 13 Sep 2026

This Privacy Policy explains how LITTLE BEES (PTY) LTD, registration number 2026/731859/07, collects, uses, stores and shares personal information when customers visit littlebees.co.za, place an order or communicate with us.

Little Bees is committed to processing personal information lawfully and responsibly in accordance with the Protection of Personal Information Act 4 of 2013 (“POPIA”) and other applicable South African laws.

In this policy:

• “Little Bees”, “we”, “us” and “our” refer to LITTLE BEES (PTY) LTD.

• “Customer”, “you” and “your” refer to visitors, customers and other individuals whose personal information we process.

• “Personal information” has the meaning assigned to it under POPIA.

1. Responsible Party

The responsible party for personal information processed through the Website is:

LITTLE BEES (PTY) LTD
Registration number: 2026/731859/07
Website: littlebees.co.za

2. Personal Information We Collect

Depending on how you interact with Little Bees, we may collect:

Identity and contact information

• Full name;

• Email address;

• Telephone number;

• Billing and delivery address; and

• Account or login information, if customer accounts are enabled.

Order and transaction information

• Products ordered;

• Order number;

• Billing and delivery details;

• Payment status;

• Purchase history;

• Refund information; and

• Communications relating to an order.

Payment information

Payments are processed using Yoco.

Little Bees may receive transaction details such as the payment status, amount, date and transaction reference. Complete card information is generally submitted directly to the payment provider and is not ordinarily stored by Little Bees.

Yoco processes payment information according to its own privacy and security terms.

Website and device information

When you visit the Website, Shopify and other authorised technologies may collect:

• IP address;

• Browser and device type;

• Device identifiers;

• Cookie identifiers;

• General location information;

• Pages viewed;

• Products viewed;

• Cart activity;

• Referral source; and

• Date and time of Website interactions.

Marketing and advertising information

Where Meta Pixel or related Meta advertising tools are enabled, information about your interaction with the Website may be shared with Meta.

This may include:

• Website visits;

• Products viewed;

• Products added to a cart;

• Purchases or other conversion events;

• Browser or device information;

• IP address; and

• Cookie or advertising identifiers.

This information may be used to measure advertising performance, create audiences and show more relevant advertisements, subject to your cookie choices and applicable law.

Communications

We may collect information you provide when you:

• Contact us by email, telephone, Website form, social media or WhatsApp;

• Submit a complaint or return request;

• Participate in a promotion; or

• Otherwise communicate with Little Bees.

3. How We Collect Personal Information

We may collect personal information:

• Directly from you;

• Automatically through the Website, cookies and similar technologies;

• From Shopify, Yoco, Meta, Aramex and other service providers;

• From social-media platforms when you interact with our pages or advertisements; and

• From lawful public or third-party sources where appropriate.

4. Why We Process Personal Information

We may process personal information to:

• Operate and secure the Website;

• Create and manage customer accounts, where applicable;

• Receive, confirm and fulfil orders;

• Process and verify payments;

• Arrange delivery through Aramex;

• Provide tracking and delivery updates;

• Respond to questions and customer-service requests;

• Manage returns, refunds, complaints and disputes;

• Prevent fraud and unauthorised transactions;

• Maintain tax, accounting and transaction records;

• Improve our products, services and Website;

• Measure Website and advertising performance;

• Display and measure Meta advertisements;

• Comply with legal and regulatory requirements;

• Establish, exercise or defend legal claims; and

• Send marketing communications where legally permitted.

5. Lawful Processing

Little Bees will process personal information only where permitted under POPIA and applicable law.

Depending on the circumstances, processing may be necessary to:

• Conclude or perform a contract with the customer;

• Comply with a legal obligation;

• Protect a legitimate interest of the customer;

• Pursue a legitimate interest of Little Bees or a third party; or

• Give effect to the customer’s consent.

Where processing is based on consent, the customer may withdraw that consent. Withdrawal will not affect processing that occurred lawfully before consent was withdrawn.

6. Sharing Personal Information

Little Bees may share personal information with service providers where reasonably necessary to operate the business, including:

• Shopify, which hosts and supports the online store;

• Yoco, which processes customer payments;

• Aramex, which delivers customer orders;

• Meta, where Meta Pixel or advertising services are used;

• Website hosting, technical-support and security providers;

• Accountants, auditors, insurers and professional advisers;

• Fraud-prevention and payment-verification providers; and

• Regulators, law-enforcement agencies or courts where required by law.

Service providers may process personal information only for authorised purposes and under their applicable legal and contractual obligations.

Little Bees does not sell personal information for money.

7. Shopify

The Website is hosted on Shopify.

Shopify may process information about customers’ devices, browsing activity, account details, cart activity, orders and payments to provide its e-commerce services.

Shopify may act as an operator on behalf of Little Bees for certain processing activities and may also process information under its own terms and privacy policy when customers use Shopify services such as Shop or Shop Pay.

Customers should review Shopify’s privacy documentation for further information about its independent processing activities.

8. Yoco

Little Bees uses Yoco to process payments.

When a customer makes a payment, relevant payment and transaction information is provided directly to Yoco. Yoco may process this information to:

• Authorise and process the payment;

• Prevent fraud;

• Maintain transaction records;

• Manage chargebacks or disputes; and

• Comply with legal obligations.

Little Bees does not control Yoco’s independent processing practices. Customers should review Yoco’s privacy policy before submitting payment information.

9. Meta Pixel and Advertising

Little Bees may use Meta Pixel and related Meta advertising services.

Meta Pixel helps us understand whether customers interact with our advertisements and what actions they take on the Website.

Meta may combine information received through the Pixel with information it already holds about users of Facebook, Instagram and other Meta services, in accordance with Meta’s own privacy terms.

Where legally required, Meta Pixel and other non-essential advertising technologies will only be activated after the customer provides the relevant cookie consent.

Customers may withdraw or change their cookie choices through the Website’s cookie settings and may also manage advertising preferences through their Meta account.

10. Direct Marketing

Little Bees will send direct electronic marketing only where permitted by law.

Where consent is required, customers will be given the opportunity to consent before marketing messages are sent.

Customers may unsubscribe at any time by:

• Using the unsubscribe option included in the communication; or

• Contacting Little Bees using the details in this policy.

We may still send non-marketing communications that are necessary to process an order, arrange delivery, respond to an enquiry or provide important service information.

11. Cookies

The Website uses cookies and similar technologies for essential Website functions and may use optional cookies for analytics and advertising.

Further information is available in the Little Bees Cookie Policy.

Where a cookie preference tool is available, customers may use it to accept, reject or adjust non-essential cookie categories.

12. Cross-Border Processing

Shopify, Meta and other service providers may process or store personal information outside South Africa.

Little Bees will take reasonable steps to ensure that cross-border transfers comply with section 72 of POPIA, including by using appropriate service providers, contractual safeguards or another lawful transfer mechanism.

The privacy and data-protection laws in another country may differ from those in South Africa.

13. Information Security

Little Bees will take appropriate and reasonable technical and organisational measures to protect personal information against:

• Loss or destruction;

• Unauthorised access;

• Unlawful processing;

• Accidental alteration;

• Misuse; and

• Unauthorised disclosure.

These measures may include controlled access, passwords, secure Website connections, reputable service providers and appropriate internal procedures.

No method of electronic transmission or storage is completely secure. Little Bees cannot guarantee absolute security but will take reasonable steps required by law.

Where Little Bees has reasonable grounds to believe that personal information has been accessed or acquired by an unauthorised person, we will follow the notification requirements under POPIA.

14. Retention of Personal Information

Little Bees will retain personal information only for as long as reasonably necessary to:

• Fulfil the purpose for which it was collected;

• Complete orders and provide customer service;

• Meet tax, accounting and recordkeeping requirements;

• Resolve disputes;

• Prevent fraud;

• Enforce agreements; and

• Comply with applicable law.

When information is no longer required, we will securely delete, destroy or de-identify it, subject to technical limitations and lawful backup-retention practices.

15. Customer Rights

Subject to POPIA and any lawful limitations, customers may request that Little Bees:

• Confirm whether we hold their personal information;

• Provide access to their personal information;

• Correct or update inaccurate information;

• Delete or destroy information that we are no longer authorised to retain;

• Restrict or object to certain processing;

• Stop direct marketing;

• Explain relevant processing activities; or

• Review a decision based solely on automated processing where applicable.

Little Bees may require reasonable proof of identity before responding to a request.

Some information cannot be deleted immediately where Little Bees must retain it for legal, tax, accounting, fraud-prevention or dispute-resolution purposes.

16. Children’s Personal Information

The Website is intended for use by adults who are legally capable of placing orders.

Little Bees does not knowingly request that children submit orders or payment information independently.

Where personal information relating to a child is provided, the person providing it confirms that they are authorised to do so as the child’s parent, guardian or other competent person, where required by law.

If Little Bees discovers that children’s personal information has been collected unlawfully, we will take appropriate steps to delete or otherwise lawfully manage it.

17. Third-Party Links

The Website may contain links to websites operated by third parties.

Little Bees does not control those websites or their independent privacy practices. Customers should review the applicable third party’s privacy policy before providing personal information.

18. Changes to This Policy

Little Bees may update this Privacy Policy to reflect changes to our practices, service providers or applicable law.

The updated version will be published on the Website with a revised “last updated” date.

19. Contact Us

For privacy-related questions or requests, please contact:

LITTLE BEES (PTY) LTD
Registration number: 2026/731859/07
Website: littlebees.co.za